Wednesday, February 10, 2016

Ch.1- Overview of Marketing (Brief History and Mission Statement)



Chubbies shorts were founded by Kyle Hency, Rainer Castillo, Preston Rutherford and Tom Montgomery in 2011. The four men met at Stanford University and pursued careers in finance and cooperate retail after graduating. They later came back together after going through a number of jobs to start their own company and thus Chubbies shorts were created.  They tested the waters of their new company by making a few pairs of their future shorts and wearing them to a 4th of July party in Lake Tahoe, California. Immediately people demanded to know where they found such flashy and unique shorts.  Soon the four friends began brain storming patterns and designs for their future clothing line. Chubbies was created around the idea that the shorts would represent the weekend for the working man. The founders refuse to ever make pants, cargo shorts or capris and firmly stick to their belief that mens shorts shorts should be short, cropped and fitted making a statement in the world of mens fashion. 
The four founders of Chubbies 
"To us, pants are a necessary evil - built for the work week because your boss just doesn't get it. You see a Chubster in pants or cargo shorts and he looks like a fish out of water; a radical fish that's probably krumping on the beach, but nonetheless OUT OF WATER. But this exact passion for shorts is why Chubbies are so righteous. We don't do pants. We don't do cargos. We don't do capris. We do shorts and only shorts. We have put painstaking effort into these shorts. We have engineered them for the toughest shorts critics - ourselves."

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