Chubbies shorts are not exclusive to a certain class, age or ethnicity. Although their target market is typically males between the age of 20-30 usually in college they encourage and try and push the message to wear shorts all the time to everyone. Chubbies is a men's clothing line and does have one pair of shorts available for women but they even encourage women to wear the products and often have many pictures of women wearing Chubbies clothing and managing to add a feminine twist to their style. Chubbies may seem like a 'frat brand' similar to Hollister or Abercrombie but aside from their weekender reputation Chubbies marketing aims find its way into the closest of those with component lifestyles. The diversity of the Chubbies customers ranger from surfers to stock brokers. Chubbies benefits from its open minded and 'up for anything' culture because its market is open to all. The price of Chubbies shorts are moderately higher than a department store but still lower than a designer brand therefor allowing purchasing power to a greater amount of consumers.
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