Ch. 16 Advertising, Public Relations

Unlike many men's fashion advertisements that feature a 'clean cut' or 'talk dark and handsome' Chubbies is proud to boast that its models are unique and appear to be your 'everyday' real man. Chubbies does this in their advertisements not only to stand out but to put a different approach on whats is expected of the appearance of  male models. Chubbies has yet to develop formal advertising in magazines, newspapers and billboards. Chubbies features most of its advertising across social media such as YouTube, Facebook and Instagram. Chubbies also hires 'brand ambassadors' across fraternities and sororities to wear and advertise their product at college campuses and social events. Their advertising is fun, eye catching and colorful. Chubbies does not want to portray any idea of luxury or exclusiveness in their ads because they believe that the more the merrier when it comes to the consumer. Chubbies most notable slogans are the 'sky's out thighs out' and 'the weekend has arrived'. Chubbies believes it should relate to the everyday individuals. It is not endorsed by celebrities or featured in any movies or fashion columns.