Ch. 17 Personal Selling

Chubbies wants to make a product that appeals to the everyday 'average joe'. In doing so they  promote their weekend mentality through the advertising done mostly in their online store and also in their one retail outlet in San Francisco. Chubbies constantly holds large sales on a lot of their merchandise because they want to spread their brand among as many people as possible. They offer 20% off military discounts, deals on last seasons styles and promotional sales for newer products. Chubbies new shorts constantly sell out and an issue Chubbies has come across with its popularity is the resale of their product at a higher price through individuals on sites like amazon or ebay. Chubbies concern is not the profit loss but their actual customers who genuinely want  shorts but new shorts are bought in masses for resale. Unlike many luxury brands Chubbies does not want to be exclusive or seen as high end and out of reach. Chubbies likes to establish almost personal relationships with its customers and offers loyal customers free (yet random) gifts and feature them in their website. Chubbies wants to encourage its customers to contact them and provide as much feed back, concerns and complaints that Chubbies personally tends to and addresses through their news letters and emails. Cubbies has overall established a successful personal sale of not only their brand with their customers but their idea of a 'weekender' lifestyle.