Ch. 10- Product Concepts

Chubbies shorts are a newly recognized name in the mens fashion industry. Their clothing line was founded not long ago in 2011 but is becoming increasingly recognized across college campuses. Chubbies is made from fabrics and patterns designed by the founders themselves, made in a factory that also serves as the head quarters of Chubbies and distributed and shipped across the country by a small staff located in San Francisco. There are hundreds of different patterns and styles Chubbies incorporates into its products. Their shirts, shorts and t shirts all boast the flashy and colorful Chubbies designs while all have a small and subtle Chubbies logo located on the pocket. Chubbies originated as men's shorts but have started to expand making a few new shorts available for women. Chubbies follows a very simple way of dividing their lines, their four lines of shorts are simply named "The Originals, The Loungers, The Draw String Shorts and The Sport Shorts". Each of the lines contain varying styles of shorts all named things like "The Great Chillernos". Chubbies keeps its products simple and makes its names welcoming and funny ensuring the welcoming vibe and avoiding any kind of exclusiveness. Chubbies has a signature look that stands out among rival brands and keeps to its beleif that shorts should be short, well fitted and stand out against plain.