Ch-12. Services and Non Profit Orginization Marketing

Being a new name in the male fashion industry faces many challenges. Promoting your name is one of the largest challenges from the start. Chubbies is still early in their promotional stage being a brand that has only been around for a few years Chubbies has tried to become more of a community brand by promoting themselves through college campuses and by being avid supporters of troops overseas. This marketing strategy ensures that Chubbies is recognized as an active supporter of the military by sending many troops currently deployed free/ discounted clothing they can wear on their off time and also care packages with small comforts from home. This does not qualify Chubbies as a non profit organization because its specific focus is not only active duty soldiers and veterans but it adds to the humbleness Chubbies already has about itself as a brand and gives the men's fashion brand a sense of care and concern other than just making a profit.

Ch. 11- Developing and Managing Products

For Chubbies shorts there is no such thing as seasons. Chubbies releases new shorts year round whether it is hot or cold. Chubbies is always trying to think of not only new shorts but new clothing to introduce into the Chubbies family. When Chubbies initially started they had four different patterns of the same style of short and since then Chubbies has introduced so many new additions to their line. Chubbies has come out with the "sweat-shorts" (sweatpants shorts) the "sub zeros" ( insulated shorts) and countless hoodies, t-shirts, swim trunks and even an expanding selection of women's clothing. Chubbies is skipping no measures to ensure that they have a well rounded product line and want to make sure they have something that would interest every potential buyer. If there is one thing Chubbies is staying true to it is their manifesto and that is to never make pants. Chubbies will continue to come up with as many crazy patterned and printed clothing as they can make that still bares the Chubbies style but they will never make pants.

Ch. 8 Segmenting and Targeting Markets

With today's social media it is possible for almost anyone to start a line of clothing and advertise it and promote it for almost nothing, this increases the amount of new competition targeted towards youth and men's fashion. In order to combat this increased competition geared towards young adults between the ages of 18-40 Chubbies has made sure it targets the crowd at its earliest chance, mostly college students. Chubbies beleif is that they want their products to be timeless and stand out. They broadcast this message well by targeting leaders in each generation. People in their 20's tend to be most influential in a college environment so Chubbies takes to following leaders on big Universities such as athletes, sorority leaders and fraternity leaders. This establishes a target market that can not be overtaken by new competing small fashion brands and projects Chubbies into future styles keeping them relevant. Chubbies had also launched a 'male model search' campaign to gain awareness but it wasn't a typical model search Chubbies encouraged people from all shapes, sizes and looks to take part in their model search. This knocks down the walls and barriers typically put up by those fashion brands that only advertise certian looks making Chubbies target extend beyond what most people believe is a typical white frat kid.