Ch. 11- Developing and Managing Products

For Chubbies shorts there is no such thing as seasons. Chubbies releases new shorts year round whether it is hot or cold. Chubbies is always trying to think of not only new shorts but new clothing to introduce into the Chubbies family. When Chubbies initially started they had four different patterns of the same style of short and since then Chubbies has introduced so many new additions to their line. Chubbies has come out with the "sweat-shorts" (sweatpants shorts) the "sub zeros" ( insulated shorts) and countless hoodies, t-shirts, swim trunks and even an expanding selection of women's clothing. Chubbies is skipping no measures to ensure that they have a well rounded product line and want to make sure they have something that would interest every potential buyer. If there is one thing Chubbies is staying true to it is their manifesto and that is to never make pants. Chubbies will continue to come up with as many crazy patterned and printed clothing as they can make that still bares the Chubbies style but they will never make pants.