Being a new name in the male fashion industry faces many challenges. Promoting your name is one of the largest challenges from the start. Chubbies is still early in their promotional stage being a brand that has only been around for a few years Chubbies has tried to become more of a community brand by promoting themselves through college campuses and by being avid supporters of troops overseas. This marketing strategy ensures that Chubbies is recognized as an active supporter of the military by sending many troops currently deployed free/ discounted clothing they can wear on their off time and also care packages with small comforts from home. This does not qualify Chubbies as a non profit organization because its specific focus is not only active duty soldiers and veterans but it adds to the humbleness Chubbies already has about itself as a brand and gives the men's fashion brand a sense of care and concern other than just making a profit.
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